now taking wholesale orders for august 2026 delivery.
we're a baby skincare brand built around clean ingredients, real community, and editorial intention. our cloud barrier cream launches summer 2026 — and we'd love to be on your shelves.
approachable, considered, and built to be loved.
cosmetic-chemist formulated. naturally preserved with elderberry. built around four hero actives — colloidal oatmeal, provitamin b5, allantoin, and squalane — and a short ingredient list a parent can read without a search engine.
founder-led. created by rayne while pregnant with her first daughter, after reading every label and finding nothing she trusted enough to put on a baby's skin.
real community already in motion. 200K+ monthly views on instagram, with thousands of moms reading every label alongside us. the audience is here before the launch.
shelf-ready aesthetic. quiet, editorial packaging that fits clean-beauty and premium baby retail without leaning juvenile.
we'd love to hear from you.
a brand built deliberately.
rayne started snuggle suds while pregnant with her daughter amira after reading every label and finding nothing she trusted. our cosmetic chemist formulated the cloud barrier cream around four hero actives — colloidal oatmeal, provitamin b5, allantoin, and squalane — naturally preserved with elderberry.
no shortcuts. nothing we wouldn't put on our own babies.
not ready to chat yet?
join our retailer list — we'll send the line sheet, launch dates, and a nudge when we're shipping.
