our story
It started with a question every new mom asks: Is this safe for my baby?
I'm a 27-year-old first-time mom who spent five years helping Amazon sellers grow their businesses. During that time, I watched the tallow skincare industry explode—and I understood why. While pregnant, I tried my first tallow balm and fell completely in love with how simple, effective, and natural it was.
But my journey to creating Snuggle Suds goes deeper than that.
I began questioning the products and big brands so many of us grew up using after learning more about the ingredients inside them and how little transparency existed around their long-term effects. In that moment, I knew I couldn't take chances with my daughter's health.
I started reading labels obsessively. I researched every ingredient. I grew frustrated with brands that hid behind marketing language. And I realized: if I wanted something I could truly trust, I needed to make it myself.
So I did.
what we believe
Radical Transparency
You deserve to know exactly what's in your products and where it comes from. No hidden ingredients, no confusing terminology, no compromises.
Ancestral Wisdom
Tallow has been used for centuries to nourish and heal skin. We honor that tradition while creating products for modern families.
Doing Better
For our families. For the planet. For the future our children will inherit.
for moms like you
Maybe you're like me—a first-time mom navigating the overwhelming world of baby products, trying to make the safest choices while running on little sleep and infinite love.
Maybe you've been burned by brands that promised "natural" but delivered anything but.
Maybe you're just tired of needing a degree in chemistry to understand an ingredient list.
Wherever you are in your motherhood journey, you're welcome here. Snuggle Suds is for the moms who care deeply, research thoroughly, and choose intentionally.
Because our babies deserve nothing less than our very best.
our commitment
Every batch is made in small quantities with careful attention to quality. Every ingredient is purposefully chosen. Every product is something I'd use on my own daughter's skin ... and do.
This isn't just a business for me. It's a promise to you, to my daughter, and to all the families who choose Snuggle Suds: that clean, safe, effective skincare should never feel like a compromise.
Thank you for trusting us with your family's most precious moments. Because our babies deserve nothing less than our very best.
